Why the Tour of Homes Works—and Why Your Project Belongs on It

The Tour of Homes isn’t just an event—it’s a platform. One that connects homeowners with real projects, real professionals, and real inspiration.

For Louis Weiher CR, CCP and the team at Alair Homes, participating in the Tour was about more than showcasing a finished remodel.

"The Tour helps people realize what’s possible,” Louis says. “Many homeowners don’t improve their homes simply because they don’t know they can."

More Than a Finished Project

Tour visitors aren’t looking for a pitch—they’re looking for ideas, trust, and connection. Walking through a completed space allows them to see craftsmanship up close, ask thoughtful questions, and imagine how remodeling could change their own homes.

“The more authentic you present yourself, the more meaningful the connection becomes,” Louis explains.

It’s Not About Being the Biggest

One of the biggest misconceptions about the Tour of Homes is that only massive, high-end projects belong. In reality, the Tour succeeds because of its diversity—different neighborhoods, styles, scopes, and specialties.

“No matter where you fall in the market, your audience will find you,” says Louis.

The Ripple Effect

The impact doesn’t stop with visitors. Teams gain pride, companies gain clarity, and the remodeling industry as a whole is elevated.

“Hearing feedback directly from visitors reminded our team how good they are at what they do,” Louis shares. “That’s incredibly powerful.”

Is Your Project Next?

If you have a project you’re proud of—one that tells a story, solves a problem, or transforms how someone lives—it belongs on the Tour.

The Tour of Homes isn’t about selling.
It’s about inspiring.
And it all starts with opening the door.

Register to be on the tour today by clicking here or contact Jen Murphy at jen@narimilwaukee.org